Modifications YouTube algorithm Will Undergo in 2023

If you're interested in delving further into algorithms and secrets of social media, you've come to the right place. 

YouTube's Creator Liaison and YouTube's Growth and Discovery Lead recently had an interview in which they spoke at length about the YouTube algorithm and its potential effects on creators in 2023. 

In this piece, we will overview the interview and provide the most important takeaways to consider as you formulate your next steps. 

Past Algorithm: What Do We Know About It?

Looking back over the last several years' data might help shed light on what to expect from YouTube's algorithm updates in 2023.

• Clickbaits

Youtube relied on user views to establish itself as a reliable video hosting service in its early years. Due to the importance of popularity and viewership, the original YouTube algorithm favored the videos that received the best attention. 

Clicks on the video increased its visibility, increasing the likelihood that other users would also click on it; this practice continued until 2011, when YouTube discovered it was being used as clickbait. 

• Viewers Duration

To avoid contributing to the clickbait trend, Youtube began factoring in users' average viewing duration for videos and total time spent on the platform in 2012. 

• Viewers Satisfaction 

After finding little success in quantifying its actions, Youtube opted in 2015 to solicit viewers' feedback through questionnaires sent out to users. 

As a result, YouTube began suggesting videos that each viewer would be more likely to watch rather than films that other people are currently viewing. 

The Present and Future: What Changed?

Satisfaction and user-specific video recommendation systems evolved in several iterations system. Youtube realized this was the greatest approach to incentivize viewing videos, and it worked. 

When compared to 2015, what has changed? YouTube has improved its approach to suggest videos based on individual behavior now that satisfaction is the primary indicator.

In 2016, YouTube figured a how to evaluate viewers' satisfaction without resorting to post-video surveys. The software considers the user's historical video preferences, preferred channels, themes, and average viewing order to determine which videos to suggest. 

How Will This Affect YouTubers?

YouTube's content creator-focused 2023 strategy suggests that the platform will reward YouTubers dedicated to the site in addition to the positive trends in online video distribution.

YouTubers will be more successful if they build meaningful connections with their audience rather than chasing clicks. Therefore, YouTube channels should prioritize making a meaningful impact over quickly amassing many views. 

YouTube will also aid in the discovery of an audience for smaller channels. The interview states that YouTube has dedicated staff working behind the scenes to monitor the growth of the platform's new creative community and provide advice on promoting its content best. 

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